Articles
SECOND HOME PARADISE
Published in the Bozeman Chronicle, August, 2007.
Most people who follow the real estate market are well aware that housing sales in 2006 slowed down nationally after a phenomenal pace for five years. And while it holds true that the second home market as a whole witnessed a decline, the bright spot that emerged was a record-breaking year for the purchase of vacation homes.
The National Association of Realtors recently published the results of the 2006 Investment and Vacation Home Buyers Survey. Results show that the second home market slipped from 40% of residential sales in 2005 to 36% in 2006. To break that figure down further, investment home sales dropped by over 28%, yet vacation home sales rose 4.7% to a record 1.07 million. Additionally, vacation homes accounted for 14% of last year's total residential purchases, which was up from 12% in 2005.
Real estate analysts were not particularly surprised by these numbers due to the fact that many of those involved in speculative real estate left the market in 2006. Therefore, investment sales dropped at a faster pace than the general residential market. Those buyers in the vacation home market are in a strong demographic group with lifestyle being the primary catalyst of their purchasing decisions.
So who are the vacation home buyers? The survey's findings once again show that the typical vacation home owner is of the baby boomer generation. However, this year the median age decreased to 44 years old (from 52 years in 2005) with a median household income of $102,200. The properties purchased were a median of 215 miles from the homeowner's primary residence, showing that accessibility is a key factor. David Lereah, NAR's former chief economist, concludes that “The demographics favor vacation-home sales because large numbers of consumers are in the prime buying ages, and buyers want recreational property for personal use – investment is a secondary consideration.” This trend could certainly continue with 44.7 million baby boomers currently aged 40-49. These are the people who are now positioned to compel the market.
A quick look at where vacation homes are being purchased shows 25% in the Northeast, 13% in the Midwest , 38% in the South, and 25% in the West. Rural areas were the most popular at 29%, followed by 24% in resorts, 22% situated in the suburbs, and 10% were located in urban or city center areas. This correlates with vacation home owner's desires to be near waterfronts (ocean, lake, and river), recreational or sporting activities such as skiing and golfing, resort areas, or mountain and other natural attractions. Additionally, there has been strong activity in towns with universities, especially those who are going the extra mile to cater to the active yet retired or semi-retired demographic.
The factor that sets apart vacation home buyers from the rest of the market is primarily the motivation for purchasing the home. An overwhelming 79% plan to use the residence for vacations or family retreats. Additional reasons, in order of response rate, included diversification of investments, use as a primary residence in the future, tax benefits, use by family member or friend, because they had extra money to spend, or to rent to others.
Although the investment home market showed significant declines, it still comprised 1.65 million sales in 2006. A brief synopsis of the typical buyer is a median age of 39 years old, earning an income of $90,250 and purchasing a home a median of 22 miles from their primary residence. Explanation for their purchase, in order of response rate, was seeking rental income, diversification of investments, tax benefits, use for vacations or family retreat, having extra money to spend, use by family member or friend, and use as a primary residence in the future. The majority of investment properties are located in the suburbs with most activity occurring in the Southern part of the United States .
It bears repeating that Bozeman , Big Sky, Livingston and Paradise Valley are ideally situated to take full advantage of this long-term trend. Our proximity to Yellowstone National Park , world-class fishing, multiple ski resorts, championship golf courses and Montana State University spell the perfect combination for a strong vacation home market for years to come.
Robyn Erlenbush is owner of ERA Landmark Real Estate (with offices in Bozeman, Big Sky, Livingston and Clyde Park) and Intermountain Property Management. She can be reached at robyn@eralandmark.com.